I was driving my car to a training session, as usual I had my radio on to keep me entertained for the 3 hours I would be in the car. The presenter announced the next song and I thought “Oh no not that awful song again, why do they always play the same rubbish again and again?” so I switched channels…this time the presenter was interviewing an artist who had nothing interesting to say so I switched channels again, this time to a talk station…..they were debating whether we get our bins (garbage) emptied often enough!!
“There must be a better way!” I screamed out loud to myself. “Why am I having to listen to something that someone else chooses for me? My Tony Robbins CD has been played to death and there are only so many CD’s I can carry in my car. I needed a better solution – enter the wonderful world of Podcasts! (more…)
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Don’t be put off reading this if you don’t own an iPad – there is some important information here for anyone using LinkedIn to engage with those that might be using this app (and many people are).
LinkedIn recently relaunched its iPad app, it’s not an update from the previously hopeless version that was unstable and frankly useless. This is a completely new, built from scratch app….and its really excellent!
In the UK, mobile is now responsible for 44% of visits to LinkedIn and this figure is expected to reach 50% early next year.
That 44% is based on a phone app that is nothing special and a truly terrible iPad app – imagine how much more traffic will come via mobile now that they have a really good iPad app?
This isn’t just an interesting stat, it has a fundamental impact on how we should be using LinkedIn. When users access LinkedIn via either mobile apps they are visiting at significantly different times of the day. The graph below shows the amount of visitors at different times of the day (weekdays).
The blue line represents the traditional desktop users, signing in first thing in the morning and peaking at that point but showing consistent levels of activity throughout the working hours.
The orange line represents visitors using the mobile app on their phone, the activity stays constant throughout the working day but also continues into the evening.
The most interesting line is the purple one which represents users visiting via the iPad app, lower numbers throughout the day but it then peaks late in the evening at which point it beats the other two and records the highest number of visitors at any time of the day. Presumably this happens because people relax on the couch after their evening meal and flip open their iPad!
This is a truly remarkable statistic and in my opinion, a game changer for LinkedIn users!
I have been advising delegates in my workshops for years that the most effective time of day to post a status update is first thing in the morning, this is not only when a high number of people are online but it is also the one time you know they are going to have eyes on their homepage and the stream of updates from their connections.
Now we see a massive shift towards 8-9 pm in the evening as the most active time and most of these visitors are viewing on their iPad which is designed in such a way that the update feed is most prominent (see below)
As a test I am going to publish and promote this blog at 8-9 pm initially followed by 8-9 am the next day and continue this schedule for the next few weeks to see how it makes a difference to the number of views, likes and comments.
Another important thing for everyone to know about the iPad app is that website and email links in your profile become active.
When you view a profile on the desktop version or the phone app, the links or email addresses that someone has put in their summary or work experience sections only appear as font (ie you have to copy and paste them into a browser or email)
However on the new iPad app the links now become active.
iPad App View
Again this changes my advice on the information you put in your profile, previously I was ambivalent about putting links in your summary – now its essential to have links high up in your profile.
The new app is far from perfect, LinkedIn have yet again made the decision to severely restrict its functionality, for instance you can’t send Inmails from the app (although you can from the iPhone app) and many other essential features are missing but this is clearly a policy decision rather than a faulty design. Overall I am very impressed, I will soon publish a full and detailed review but for now lets give LinkedIn a big ‘thumbs up’ for a much improved app.
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LinkedIn have announced a brand new line up of mobile apps and for the first time ever, they are worth getting excited about!
I will be reviewing the excellent new iPad app soon, this piece however is focussed on their brand new LinkedIn Intro app for the iPhone.
Firstly let me apologise to all of you who are Android or Windows mobile users (or anything else). This product is currently focussed on iOS only and because it is built into the Mail app, I am not sure when or if it will be available on other platforms – LinkedIn didn’t mention anything about this in their presentation.
Apparently the average professional spends 28% of their day dealing with email, this seems an astonishing fact at first but when you think about it you might find you can relate to it….to be honest I’m probably spending more than that in my email! Another fascinating fact revealed by LinkedIn was that more than 50% of emails are read on a mobile device these days and that number is increasing.
LinkedIn are increasingly focussed on mobile so it made sense to introduce an app that links your LinkedIn account to your email account.
In 2012 They acquired a business called Rapportive which is a Gmail plugin that shows you the latest social network updates from whoever you’re corresponding with. I have been using Rapportive for 18 months or so and found it very useful when dealing with emails at my desk but like most people I am increasing managing email on my phone so I have found I am using Rapportive less and less…..Enter LinkedIn Intro.
Intro is integrated into your Mail so that instead of an email looking like this;
It now looks like this;
The key difference as you can see is that the LinkedIn profile of the sender is now embedded into the email itself.
If you are not connected to this person there is a link (see arrow below) which gives you the option to connect. DON’T CLICK here! As with all mobile apps, LinkedIn just send the recipient the basic and unfriendly “I’d like to add you to my professional network message” which is poor practice.
However when you click on the profile link you get to see more information from that individual’s profile (see below). How cool is that?
It’s not just clever and cool, it’s really useful. How often do we receive emails from people who we don’t really know? This way we can check out more information about them which allows us to respond more effectively.
Of course this also has an effect on the sender in that it yet again proves just how important your LinkedIn profile is. If you need help with that click here.
I had forgotten how much I missed using Rapportive until I started using Intro today, its fantastic!
Unfortunately it’s not perfect, I have noticed some emails have an intro link that is so small you can’t really read it! See example below;
This above screenshot is larger than it appears on the phone and even then its difficult to read! I can only assume this is something to do with the format of the email and may be fixed in future updates, lets hope so.
So if you have an iPhone, open your browser of choice (Safari perhaps) and go to intro.linkedin.com, follow the installation instructions and once you have had a play, let me know what you think.
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Firstly I must apologise for the lack of posts recently, I am currently busy writing a book (watch this space) which has been exhausting my writing energy quota. Poor excuse I know but there you have it!
Inviting someone to connect.
Here is the dilemma;
You want to connect with someone on LinkedIn so you click on the “connect” link on their profile, before personalising the message (which everyone should always do) you are required to state how you know someone (see below)
The problem is that they are not a colleague or someone you played tick (you might have called it tag!) with at school, they are not someone you have done business with nor are they a friend. You do not have their email address (which is required for “other”) and you do not share any groups with this person so it seems that your only remaining option is “I don’t know X” which is also not true as you have spoken to them or met them briefly. So what do you do?
Some people decide to lie and opt for one of the first four options.
Some people decide that a less dishonourable lie is to opt for the last one. When they click on “I don’t know” they are confronted with the following abrupt and somewhat annoying message;
I won’t get into why LinkedIn insist on this ridiculous idea of only connecting with people you already know, that’s a different subject but it seems very odd that for people who are not friends, colleagues, classmates or customers/suppliers but who have met (at a networking event for instance) there is no suitable reason to pick.
There are various solutions that avoid having to go through this process as follows;
- Invite via a mobile app
- Click on the “connect” link in the “people you may know” section
The problem with both these options is that they do not allow you to send a personalised message, the recipient will get the lazy message “I’d like to add you to my professional network on LinkedIn” which most people agree is worse than saying you are a friend (when you’re not)!
So what can we do?
Enter LinkedIn Contacts, LinkedIn’s newest and best ever feature which saves the day!
Here is how its done;
Go to Network and then click on Contacts
If you haven’t already done so, click on the yellow ‘get started’ link to launch LinkedIn Contacts
Wait for Contacts to ‘do its thing’ and magically transform your LinkedIn account to a free, live CRM (Contact Relationship Management) programme.
Go to the profile of the person you wish to connect with and save them to contacts by clicking on the star symbol on the left of their profile (see below)
Since publishing it appears that some profiles are no longer showing this star, if this is the case you can ‘save to contacts’ by hovering over the triangle next to ‘Send InMail” and save from there (see below)
Now click on “Tag” and then “add new tag”.
You will only need to add a new tag once, from this point onwards you can use the tag you have created. In the box type in an appropriate name i.e. “connect” or something similar, then click save.
You will now see the new tag showing on the profile (see below), click on this and you will be taken into LinkedIn Contacts and a list of everyone who you have assigned this tag to (if you remember to delete the tag after sending an invitation then this list will only be the one profile).
Once in the list of contacts you can see (once you hover over the contact) a link to connect. Click on this and you will be able to personalise the invitation, without the need to state a reason.
The best of both worlds!
If you want to be tidy you can now go back to the contact and delete the “connect” tag (this can done in LinkedIn Contacts).
So there you have it. A bit long-winded? Maybe but I think it is a good discipline to tag everyone you are interested in any way. You can create up to 200 of your very own tags i.e. “prospect” or “potential employer” etc.
I hope that is of help to you.
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