EXPOSED! LinkedIn Spammers using fake profiles.

Posted on December 9, 2013. Filed under: linkedin advice, News | Tags: , , , , , , , , , , , , |

3564334635_108d9e7a05_bWe all get spam, I guess it’s just one of those things we have to put up with as we get more active and become more visible on the Internet, LinkedIn is not immune to spammers and I often receive direct messages from people offering me various products and services. Irritating though it is I tend to view these messages as mildly irritating distractions from the ill-informed. What really annoys me is when I receive Spam from people who have not even got the guts to reveal who they really are!

A Tale of Two F’s and a Bunny!

This particular example happened in October when I received the message below;

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this is a message sent directly to me from someone whom I share a group with and not a connection. What got me immediately suspicious was that the individual had spelt her name in a rather unusual way, I figured it was possible to spell Jennifer with two f’s, if somewhat unusual but you will note (below) that the message is signed from ‘Jennifer’ spelt correctly!

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If you had an unusual spelling of a name, surely the last thing you are going to do is make an error and spell it the normal way in a message!

This seemed very suspicious to me so I got interested and investigated further. The message from Jennifer included a link promoting a webinar, that link was as follows;

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At this point it is worth mentioning that Andy Whitehead may have simply outsourced the promotion of his webinar and may not be aware of the unethical methodology employed by his service provider.

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I have investigated ‘Jenniffer’ in some detail and can find no trace of anyone of this name on the internet. I have performed an image search and her profile picture appears to be unique as well (the quality of the photo is not great so I am betting that it is a tight crop of a group picture)

She was (her profile has strangely disappeared recently) a second tier connection via two people so I contacted both of them and asked if they knew her…..neither did!

Jenniffer’s Profile

(more…)

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New LinkedIn Podcast – LinkedInformed

Posted on November 13, 2013. Filed under: linkedin advice, News | Tags: , , , , , , , , , , |

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I was driving my car to a training session, as usual I had my radio on to keep me entertained for the 3 hours I would be in the car. The presenter announced the next song and I thought “Oh no not that awful song again, why do they always play the same rubbish again and again?” so I switched channels…this time the presenter was interviewing an artist who had nothing interesting to say so I switched channels again, this time to a talk station…..they were debating whether we get our bins (garbage) emptied often enough!!

“There must be a better way!” I screamed out loud to myself. “Why am I having to listen to something that someone else chooses for me? My Tony Robbins CD has been played to death and there are only so many CD’s I can carry in my car. I needed a better solution – enter the wonderful world of Podcasts! (more…)

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LinkedIn Respond to Charging Allegation

Posted on November 5, 2013. Filed under: News | Tags: , , , , , , , |

Following my last post LinkedIn contacted me to clarify their position with regards to the issue of charging job seekers to see the salary of an advertised position.

Their statement in response is as follows;

‘LinkedIn works hard to connect talent with opportunity, and our mission is to make our members more productive and successful in their careers. All the information provided by a job poster about a role is available to all LinkedIn members, whether they’re using the free version of LinkedIn or otherwise. Premium LinkedIn subscribers also have access to information about the likely salary bracket for a particular job.’

So to be clear, there is no salary field in a job posting as such but there is nothing to prevent an advertiser mentioning the salary within the copy of their advert (which I would strongly advise). Where it states ‘get salary range for this job’ below it should more accurately say something like ‘see an average salary range for this job’

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If you view the above ad from any premium account you will see the following;

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So it’s not the actual salary but an estimated  figure based on information provided by PayScale and is based on job-specific attributes, including industry, title, location, and other factors.

So to be fair to LinkedIn they are trying to provide the jobseeker with relevant information to help them with their application. This could be a useful guide when a salary is not mentioned and even more useful when a salary is mentioned so that they can benchmark the salary against the PayScale average.

As an example the below screenshot is a live job posting that shows a salary in the copy, the premium account holder can clearly see that they are paying below the average (despite their description of it being ‘competitive’)

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I’m not too sure what the company who posted this job would make of this but I guess it could work in their favour if they were offering an above average salary.

So there you have it, it’s not quite what it initially seemed and I must thank LinkedIn for clarifying the situation.

It is an interesting feature and I would welcome your views, especially from the point of view of the advertiser.

Let me know what you think by posting a comment below.

If you wish to be notified of further postings by email then please subscribe here

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LinkedIn Charges Job Seekers!

Posted on October 30, 2013. Filed under: News, Uncategorized | Tags: , , , , , , , , |

I’m annoyed.

Premium accounts are OK in principle, if you want to pay to use LinkedIn for business purposes then you can make an investment decision. Will you make more money if you pay for a premium account? If not then don’t buy it.

I do however have an issue with LinkedIn showing vacancy ads to job seekers and then expecting them to upgrade their account in order to see the most important piece of information – what salary the job pays!

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Not happy with already charging the company to place the ad in the first place, they now want to make extra money by charging the applicant as well!

OK so job seeker upgrades are not the most expensive but its the principle of charging both the advertiser and the applicant that gets me annoyed.

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I have advertised vacancies more times than I care to remember in the past and one thing is clear – If you don’t put a salary in the ad’ – the response will be poor, so I can’t imagine the advertisers being too happy about this move either.

This incidentally comes from a company who expect to generate a turnover in the region of $1.5 billion and profits of $364 million this year……it just seems an unnecessary strategy to me that will lose them far more friends than it will make them extra dollars in profit.

Rant over!

What do you think?

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LinkedIn Intro – Security Concerns

Posted on October 28, 2013. Filed under: linkedin advice, News, Uncategorized | Tags: , , , , , , , , , , , , , , |

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Following on from my last blog introducing this new app, it would appear that various security concerns have been raised so I thought I would share my thoughts on this matter.

In my opinion the internet is full scaremongers and security obsessed people who seem to be able to find fault with just about every new idea/product/advancement. I happen to know that Matt Alder is not one of them so when Matt raised security concerns in the comments of my last blog, I took it very seriously.

Matt’s concerns were based on an excellent article by a very credible organisation called Bishop Fox which I strongly suggest you read.

Unusually for LinkedIn they responded to this article by issuing a statement on their blog which I also strongly suggest you read. This is very unusual for LinkedIn, in my experience they tend to keep quiet about negative comments from others regarding LinkedIn – unless they feel very strongly about it.

I must admit that some of the language they both use is ‘over my head’ but my thoughts on the issue are as follows;

  • I am not too concerned about email going through LinkedIn’s servers, I am using Gmail after all which is clearly going through Google’s servers so why should I trust LinkedIn any less than Google?
  • To use Intro you actually create a new Mail account within the mail app, this can easily be switched off. There appears to be no other reconfiguring of my iPhone going on but maybe this is hidden from me.
  • I did have to give LinkedIn my pin to set up Intro, I’m really not sure why this was necessary and that does cause me some concern but LinkedIn strongly refute the allegation that they change the iPhone’s security preferences.
  • Bishop Fox are internet security consultants. It is in their commercial interests to write about such issues.
  • LinkedIn would benefit from collecting data about us – such as who we are communicating with via email.

I have therefore decided to continue using LinkedIn Intro (which is after all, very useful!) but only on a limited basis as follows;

  • The new Intro account is kept live in the Mail app on my iPhone but I do not use it actively and never send any emails from this account.
  • My primary app for email is the excellent Mailbox app which I have been using for some time because it has better features than the native Mail app in my opinion.
  • When I receive an email from an unknown source I simply switch over to the LinkedIn Intro account on the Mail app and check the very useful profile information of the sender.

I know its not exactly how you are supposed to use LinkedIn Intro but given all the issues, it feels safer to use it purely as a reference aid rather then as my main Mail app.

I am not suggesting you do the same, my only advice is to make sure you read both articles and make up your own mind.

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10 Mistakes that drive other LinkedIn Users mad!

Posted on July 15, 2013. Filed under: linkedin advice | Tags: , , , , , , , , , , , , |

Frustrated1. Inviting a complete stranger to connect.

Whilst I’m not a fan of LinkedIn’s mantra “only connect with people you know well” it is even worse to invite people with whom you have had no contact. This is the equivalent of going to a networking event and walking around the room shoving your business cards into people’s hands without even saying hello or introducing who you are! The key to successfully growing a network is to always engage in some manner before connecting.

2. Failing to personalise an invitation to connect.

There is nothing worse than receiving an invitation to connect (even from someone you know) that reads “I’d like to add you to my professional network on LinkedIn”. Everyone knows that this is the default message and therefore the person sending it has not bothered to give it any thought or consideration. A personalised message takes literally seconds to write and to not do so is just plain lazy!

3. Profile picture.

It is shocking to see how many people use inappropriate photographs for what is a professional networking site. Your picture is effectively your personal brand logo and is a critical part of your LinkedIn profile, It is almost certainly the first thing people notice and therefore creates that all-important first impression. Your photo should be an up-to-date close-up headshot, period. We do not need to see your partner, kids, pets or a slice of the face of the person next to you who you have attempted to crop out! Do not wear a hat or sunglasses and make sure the quality is clear. Avoid using ridiculous avatars or cartoons, they lack credibility and LinkedIn may suspend your account as this breaches the user agreement . The worst mistake of all however is to not have a profile picture at all, this will result in less profile views and more importantly it significantly damages your authenticity.

4. Anonymous visibility.

This is one privacy setting that everyone should change from the default. You can either be fully visible, largely anonymous (the default setting) or completely anonymous. The default setting makes no sense because you either want people to see that you have viewed their profile or you don’t, tempting their curiosity with a loose description such as “someone in the X function of the Y industry” is pointless! Deciding to be completely anonymous is also a strange decision, this is a networking environment so choosing this setting is effectively the same as going to an off-line event wearing a hoodie and mask! I can accept that there may be a rare occasion where it is clearly commercially unwise to reveal that you have viewed someone’s profile, in which case you can change your settings prior to viewing the profile and then change them back to fully visible again afterwards.

5. Direct selling.

Whilst it could be said that everyone is selling something on LinkedIn (even if it’s just themselves for that next career move), that doesn’t mean that this is a place to directly sell. There is nothing worse than accepting an invitation from somebody only to find that this is swiftly followed by numerous direct messages selling you the latest thing! This may be irritating for the recipient but it is far worse for the sender who is damaging their personal reputation as well as the company they work for and their chances of succeeding to sell anything this way are remote at best.

6. Inappropriate contact having not read somebody’s profile.

This is similar to the above but may not involve selling as such, receiving a direct message informing me about something that is not relevant to what I do or where I am based merely proves that the sender is blindly sending this message to many people without having read their profiles. I often hear from users who are tired of constant approaches by recruiters so they amend their headline to state that they are not interested in job opportunities…..and it doesn’t make the slightest difference, they still get as many approaches!

7. Lack of background information in profile.

We live in an information rich world and we expect to find it easy to gather information about people, places, products etc. When somebody views your profile they are doing so because they want to see more information about you (including your back story). So why would you deny them that opportunity by revealing little about yourself? LinkedIn is not a one way street, if you view somebody’s profile they are likely to view yours and this presents a great opportunity for you to be open and authentic and show them that you are the kind of person that they would wish to do business with. The more you reveal about your background the more likely it is that they will see you have something in common and this can only work in your favour.

8. Inactivity.

This is one of the most common mistakes I come across. Many users sign up, create a basic profile and maybe join a group or two and then…… nothing! This is the equivalent to going to a networking event and sitting in the corner with a cup of tea and not speaking to anyone! LinkedIn is a live and active community of business professionals throughout the world and this presents you with such an exciting opportunity to widen your network, engage with more people and ultimately achieve greater success.

9. Posting links without comment (especially in groups)

This is usually an innocent mistake made by people with the best intentions. They read an article online and decide to share this with their connections and/or fellow group members, the problem is that an article without a comment just becomes noise in a stream that people tend to ignore and the more this happens the more people become disengaged. This can also be as a result of one of the worst things you can do with social media…….. automation! Social media is supposed to be social (strangely enough!) and it is only effective when people talk to each other, not when automated processes fire countless streams of information/articles at people. The solution is very simple, read the article and take a view then post the article with a comment expressing your view and asking for feedback. This works, automation doesn’t.

10. Dodgy Recommendations.

Many online businesses have learnt that customer reviews are an incredibly powerful marketing tool (Amazon, Tripadvisor etc) and LinkedIn provides you with a similar opportunity via recommendations. The problem is that people obtain recommendations from the wrong people. A recommendation will only influence the reader if it is written by somebody that they consider to be credible and credibility comes from you knowing the person well and by them being in a position of authority i.e. a satisfied customer, and ex-boss etc. Too many recommendations on LinkedIn are from colleagues, family members or worst of all, complete strangers! One dodgy recommendation can ruin a profile, so be careful to only seek testimonials from the right people.

What other LinkedIn behaviours drive you mad?  please feel free to comment below.

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My 3 wishes for 2013

Posted on January 5, 2013. Filed under: Uncategorized | Tags: , , , , , |

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It’s that time of year when we look forward to the year ahead and make our resolutions and plan how we are going make them happen.

2012 was a big year for LinkedIn, especially in the second half of the year with many changes occurring culminating in the new look profiles which most of us now seem to have. I wonder what 2013 will bring for LinkedIn?

Here is a list of my top 3 wishes for LinkedIn this year;

1, A decent iPad app that actually works!

I use my iPad a lot and to me it is far more than a consumption device yet it seems to me that LinkedIn’s app is primarily designed to read LinkedIn Today articles, group posts and updates. Things have improved recently in that you can now update your profile from the app but it is severely lacking in many other areas, for instance you are still unable to invite connections correctly. Anyone that has tried inviting a new connection from the app will have noticed that is does not give you the opportunity to personalise the message which is really poor practice and will lead to less acceptances. As a result I recommend all my delegates to avoid inviting from the iPad or any other mobile app.

My biggest complaint however is that the app is completely unstable. I have now stopped using it completely and prefer to use a browser because I was tired of the app crashing almost every time I used it! At first I thought this might be because I was using the original iPad 1st generation model however once I upgraded to the 3rd and then 4th generation models I found exactly the same problem. I have deleted and reloaded the app several times to no avail. My iPhone app is stable so it can’t be related to my account, number of connections etc.

I have many apps on my iPad that I use frequently, most of which are developed by small independent companies with nothing like the resources of a large, profitable multinational organisation like LinkedIn and they are all significantly more stable, better designed and more frequently updated and improved.

There really is no excuse LinkedIn, the iPad development team need a hefty kick up the backside!

2, More effective communication tools

My mock up of how Skype integration might look!

My mock-up of how Skype integration might look!

The world has moved on from the days where email dominated all online communication, yes it is still the most used method in business but many people now consider email to be the problem rather than the solution these days and the younger generation just think its passé. So it seems somewhat outdated that LinkedIn still rely on a slow ’email like’ communication method.

Inmails, 1st tier messages and group messages are all slow, unresponsive means of communicating. One of the key reasons Twitter has been such a success is that it offers users an instant means of ‘live communication’.
I would like to see LinkedIn implement some kind of instant messaging facility. This could be as simple as making the IM field in contact information a live link (see right) or building their own IM service into the network. My preferred option would be to see the integration of Skype as a way of communicating with first tier connections.

This would allow users to send instant messages, make VoIP calls or conduct video calls directly from within their home page on LinkedIn. I don’t think Skype is a perfect solution but it is widely used throughout the world (especially in China where LinkedIn has a challenge to grow its membership) and it has a built-in ‘do not disturb’ and ‘not active’ feature that will protect members from receiving unwarranted messages. I can’t imagine Skype having any issues with this as it would surely be beneficial to them and LinkedIn already have a partnership with Microsoft (who own Skype) via their Outlook connector.

I suspect however that in line with LinkedIn’s main agenda (data capture), they will want to develop any such feature themselves

This would be a game changer for LinkedIn in my opinion and bring them up to date with the latest communication trends.

3, Stop ‘dumbing down’ the LinkedIn experience!

Actually I am not against simplification per se as it increases activity amongst new and inexperienced users and this can only be a good thing but why does this mean they have to keep removing more advanced functionality?
If you read LinkedIn press releases, blog posts and listen the Jeff Weiner’s (CEO) speeches the language is all about ‘simplification’ and this seems to be a core focus for LinkedIn these days. This is fine but why penalize the very users who helped them attract the new users in the first place by removing more advanced functionality?
The removal of many apps last year was a clear example of blatantly ignoring the wishes of experienced users who were enjoying and gaining benefit from using apps such as box.net, Amazon reading list and Tripit.

Whilst they have replaced some of the apps with their own media integration feature, the overall functionality of a LinkedIn profile has decreased since the changes.
The inability to remove LinkedIn Today from your homepage is another classic example of this. Most users wouldn’t even think to change this so why prevent more competent users from tailoring their home page to suit their needs?

The good news is that LinkedIn have definitely upped their game in continually seeking to improve the online experience (if not the app) and I am sure this will continue in 2013.
I am definitely excited to see more changes in the coming year, it remains to be seen if my 3 wishes will be met!

What do you think of my wishes and what changes would you like to see in 2013.

Happy New Year to you all.

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Keeping In Touch With your LinkedIn Contacts

Posted on November 27, 2012. Filed under: linkedin advice, News | Tags: , , , , , , , , |

Today I received a message from a LinkedIn connection of mine. He is a really good bloke who has referred several clients to me in the past. This is the kind of LinkedIn connection I know I should keep in touch with more regularly and this message today has made me feel guilty for not being in touch more often! The problem is that I don’t really have a system for keeping in touch.

Can you relate to this?

LinkedIn is a great tool to find out about someone before meeting them and (once connected) a great way to keep up to date with what they are up to (via updates) but it’s not a great tool to help us remember to keep in touch with someone. Some well-known CRM products integrate with LinkedIn but for many of us a sophisticated (and expensive) CRM tool is overkill – enter FIVEHUNDREDPLUS! (500+)



Last week a contact of mine introduced me to a new, basic but very useful CRM tool for LinkedIn called Five Hundred Plus. After just 30 minutes of playing around on the site I was so excited I decided to contact the developers to understand more about the product, its history and where it was going.
500+ works in a very simple and effective way. Initially you sign in with your LinkedIn account, this way it can look at your network on LinkedIn. Once logged in you just search for a connection (see below) and ‘drag and drop’ them into the relevant column for the frequency of contact.


This however doesn’t have to just be for a connection, you can schedule contact reminders for other LinkedIn users outside of your network. You can even add more contacts who are not even on LinkedIn from the ‘new contact’ button.


Once this is done you will receive an email reminder every Monday morning with details of who you need to schedule contact with that week. If that contact is by email you can even bcc your 500+ account (see below) so that it automatically logs that the email has been sent – genius!

Here is a copy of my first email from 500+;


OK I’m not wild about the use of that awful ‘touch base’ phrase but its a pretty handy feature to have this weekly reminder!

You can also manually log an interaction and 500+ will then reschedule your next reminder;

Once a note has been added the due date will automatically change to the next scheduled contact (depending on which column it was entered into, see below) and as you can see you can make notes about the interaction as well as making notes about the contact.

This product is still in its alpha stage of development so there are a few little glitches (nothing major) and some functionality that could be added – for instance the site does not give you a link direct back to a contacts LinkedIn profile and it doesn’t pull across information from the profile (such as contact information, background etc). I also think a tagging feature would also be useful (especially as it looks like this feature may be under threat with the new LinkedIn profiles). These are all areas for development and I know that Geir Freyson the developer is currently working on some of these improvements.

*UPDATE 28th November – Geir has now updated the site so that contact details now link directly back to the profile and location information is included.

In my experience some of the best app ideas come from developers who themselves find an ‘itch’ and decide to develop a product to ‘scratch’ it – this is a classic example of this as Geir told me that this was developed purely as a way to help them to keep in contact with their connections, they found it worked so well for them that they realised they had a product worth developing for a wider audience.

Overall I think this is a fantastic application and the best news….it is completely free! I can imagine an enterprise, team based paid version being a good way to monetize this in the future although I expect this single user basic edition to remain completely free.

Thanks to Geir for taking the time to talk to me about the product and also a quick mention to Mike Watson for introducing it to me in the first place….well spotted Mike!

I strongly suggest you give Five Hundred Plus a go, it could be the missing link in making LinkedIn a more powerful business development, recruiting & networking tool.

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New LinkedIn Profiles – Under the Bonnet (Hood)

Posted on October 23, 2012. Filed under: News | Tags: , , , , , , , |

Last week LinkedIn revealed that profiles will be changing again, this time they describe it as the most significant change to profiles in their history so I thought I would take a closer look to see what we can expect.

These profile changes will gradually spread throughout the network over the next 6 months or so. As you would expect LinkedIn staff are the first to get the new design so I have used their profiles to investigate further.

My overall impression is very positive, it seems the aim here has been to simplify the user interface and make it easier to engage with other users. This is largely an encouraging move from LinkedIn although some aspects of this strategy have reduced and possibly even removed some previously useful features. The danger with simplification is that you can end up ‘dumbing down’ the tool and in some respects LinkedIn have been guilty of that on this occasion.

1st Tier

Here (right) is an example of a 1st tier connections profile. The first thing you notice is the picture which is much bigger (over 50%), as yet we do not know whether this will alter the size/pixel requirements for a picture but it is fair to assume that low resolution shots are going to look much worse in the new profile.

Otherwise the layout has not changed significantly from the previous change earlier this summer. The layout is cleaner and somewhat simplified but this means that we no longer see how many recommendations someone has and we have to click on the ‘contact info’ box to see their website links, Twitter link and email address. In addition we now have to hover over the triangle next to ‘Send Message’ to see the other things we can do with this profile (See below)

The other significant change is that the activity section which was previously in the right hand column has now moved into the prime position right at the top of the profile, this is much better and should encourage more engagement.

The circular graphic on the right is a visual representation of your connections network. The default is set for which companies they are connected to and this can be changed to school, location or industry. This looks pretty but I’m not sure it will be of any great use to us!

As you scroll down the profile you come to the employment section (I assume that the order of the sections will still be something you can adjust) as seen here on the left. This section looks a lot better with the company logos (taken from the company page) showing and forming a link to the company page. In addition they have massively improved the look of recommendations (despite rumours that ‘Skills” were taking over from recommendations) which I am really pleased about. The profile photo of the person that wrote the testimonial shows together with the first few lines of the recommendation.

There is another pretty graphic in the right column which shows what you have in common with that person i.e. location, interests, skills and groups. This is much more useful and potentially highlights things that you may wish to discuss with them – again making engagement easier.

Both this and the network info graphic are not just visible for 1st tier connections but can also be seen for 2nd tier connections which makes them even more useful.

Every profile (person) link that you see in a profile now opens a new summary box when you hover over the name so very easily you can see more information about the person who wrote a recommendation or someone from the ‘People also viewed” section (see below)

As we scroll down further we see a much cleaner layout again for the Skills, Education and Honors / Awards sections, note how the further education establishment title is a link to the Alumni section of LinkedIn. By clicking here I can see a list of users who went to this university/college and where they live, what they do and where they work. This isn’t a new feature but worth highlighting because it can be very interesting. In some respects these types of links have become less obvious, in the old design we became used to knowing that anything in blue was a link. With the new design these links are black until you hover over them.

As mentioned earlier, the recommendations section has been improved, both under the employment section and here under the specific section for recommendations. I have recently changed the way I show recommendations in my profile, because the link (showing the number) at the top of the profile has been removed. I now advise people to show up to 5 recommendations (get as many as you can still but only show the best or most recent ones) and move them towards the top of your profile.

As you can see here on the right of this section you can toggle between a view showing received and given recommendations and there is a link to recommend the individual yourself – this however is not quite what it seems in that it is merely a link to the sent recommendations section (usually found under Contacts>Recommendations). There is no link to directly recommend someone or ask for a recommendation here so that looks like an area for improvement.

The best bit!

The most significant change to functionality and potentially the most useful feature is the ability to search someones connections. We have always been able to click on the number of connections to reveal a list of their 1st tier connections (provided their settings were at the default level – visible) but this has traditionally been of little use when someone had many hundreds or thousands of connections. The list was in alphabetical order and could take hours to go through when looking for someone.

Now we can search by keywords and filter the results in an advanced search – fantastic! By clicking on the connection number at the top of the profile (see highlighted in the first picture above) you are taken to this section further down the profile (see below)

The red arrow points towards the link to search this list by keywords, you can also she how many shared connections you have with each of these individuals and the ‘NEXT’ link in the bottom right corner still allows you to go through the full list if you wish. Interestingly the list is no longer in alphabetical order and as far as I can tell, seems to be fairly random.

When you click on the magnifying glass a search box opens where you can type any words or phrases you are looking for. In this case I have typed ‘Sales Director’ (the gap meaning it will need to find both words in the profile although it does appear to automatically prioritize the full phrase by listing those first).

The search reveals that 207 of their connections meet the search criteria and next to this is the link to move the result into an advanced search listing (see arrow). When I click-through to the advanced search I actually only see our shared connections (i.e. first tier only) which must be a glitch. This is easily remedied by selecting 2nd tier from the filters in the left hand side panel to reveal the 193 that are of most interest to me (see below)

This really is a very useful feature. Being able to precisely search through a connections list of connections is, in my opinion, invaluable and will be very helpful in many aspects of using LinkedIn.

2nd Tier

The differences are minimal with a 2nd tier connection, the info graphics are also showing at this level which provides us with more information then we are used to seeing, the ‘how we are connected’ section (see left) is now shown in a neat looking graphic – again this is mainly cosmetic but definitely an improvement’ and there is now a link to ask for an introduction.

3rd Tier

As I have detailed previously 3rd tier have annoyingly been removed from visibility (from a keyword search result) and these changes are the same in the new design (below)

We do also see the ‘How You’re connected’ graphic and also the info graphic on the 3rd tiers network but not the one that shows the things you have in common.

Outside Network

No changes here at all really, apart from those already covered. The name is not visible or the work experience & education summary although we do see a picture for outside network results now, which was a change made in the last re-design.

The bad news!

I’m gutted to announce that one of my favourite features, Tagging of 1st tier connections, looks like it may have been ‘canned’ – Tagging is a really useful feature, especially as you grow your network. I have spent much time and effort tagging my contacts and I always hoped that it would be a feature that could be used in many other aspects of LinkedIn (ie targeted status updates) but the powers that be may have decided that tagging is no longer a useful feature. From the profiles I have viewed it is not possible to tag a connection from within the profile, I’m hoping that you may still be able to tag from within the connection page but I do fear the worst.

RIP tagging, it was good while it lasted.

It would also appear that 3rd party applications have disappeared from these new profiles. I checked the profiles of many Slideshare staff who (as they are part of the LinkedIn group) all have the new design and none of them were showing the Slideshare app on their profile. This concerned me so I contacted many of the companies who currently have LinkedIn apps. Some didn’t reply while others seemed unaware of any change however WordPress replied saying “We understand that LinkedIn is planning to discontinue its InApp platform with the introduction of the new profiles” LinkedIn themselves stated; “We’re working on new ways to integrate 3rd party content on the new profile & we’ll have more info to share in the coming weeks”  Which isn’t saying a lot and doesn’t really provide much comfort.

My guess is that Slideshare will return (otherwise why acquire them?!) but other apps will disappear – especially those that encourage the reader to move away from LinkedIn (i.e. WordPress, Blog Link, Box).

I am struggling to see how these negative changes can be sold to us as ‘enhancing the user experience’, it’s also annoying the way they love to tell us about new things but say nothing about features they have removed, it just makes it seem like you are being conned somehow.

So there we go, I have played with these profiles a fair bit and hope I haven’t missed anything important, please let me (and other readers) know if I have.

I think LinkedIn is actually starting to look pretty funky and modern now which has to be a good thing and if these changes mean that users do start to become more engaged then we will all benefit.

What do you think?

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LinkedInterview #7

Posted on October 4, 2012. Filed under: Interviews, linkedin advice, Uncategorized | Tags: , , , , , , |

Introduction 

My name is Steven Jones and I currently work for Ballard Dale Syree Watson which is a firm of independent Chartered Accountants, we are based out of Droitwich in Worcestershire with 5 partners and about 50 professional staff. My role is Business Development Director with responsibility for new client engagement, marketing and also the recruitment of our staff. We are a general practice who also have a specialist focus on the Healthcare and agribusiness sectors and are known for having particular expertise in the area of tax. Our clients range from micro businesses to £100 million turnover organisations.

When was your LinkedIn date of birth? 

17th January 2009

Finish this sentence “to me LinkedIn is……….” 

A really good way to keep abreast of what is happening in business both locally and nationally and an effective way of making new contacts whilst sat at your desk.

When do you login to LinkedIn and how often? 

I typically login at my desk about a half hour before I start work to have a read through the news and updates on my home page. I keep LinkedIn open all day but I will typically go back to it for another look at updates/news etc at lunchtime and again when I get home in the evening. I also run a group on LinkedIn for local businesses so I check this for new discussions and members before 8.30am every day.

How many connections do you have and why do you connect with someone? 

c2000 I have quite a wide network, partly due to the nature of our business and partly because I think it is rude to not accept an invitation. The way I see it is if you were at an offline networking meeting and someone came up to you and offered you their business card. Would you ignore them and walk away? LinkedIn is no different in my opinion. That said my home feed is a valuable real estate and if a connection was clogging it up with irrelevant posts, I would have no hesitation in hiding their updates.

The type of people I will target to connect with would be specialist Recruiters because they have large and relevant networks and I also target Accountants working elsewhere so that I can keep in touch and track their career progression

What features of LinkedIn do you use most? 

I consider myself to be a fairly basic user so most of my attention is focussed on reading updates and news on my home page. I also use groups a lot to network with local businesses and keep abreast of relevant topics for some our specialist areas (agriculture, healthcare etc). I also run my own group called the Worcestershire Business Community group, I started it about 6 months ago and currently it has about 180 members. I find this is a great way to communicate and engage with the local business community. I write a blog for my company (with help from colleagues) and feed this into the group, as well as posting relevant pieces into other groups where appropriate. I keep the group very open and like to encourage participation, I don’t moderate the content prior to posting because I think it can be very frustrating for someone to have to wait to see their post when they have taken the time to contribute. Obviously I would remove anything inappropriate but this hasn’t been much of an issue so far.  I accept everyone who asks to join, no competitors have as yet but to be fair I can’t see any harm in letting them in, it’s a community and they are valuable members of that community so they may have something useful to contribute. It was quite challenging to get things going at first but I get a real kick these from seeing the members interacting with each other and gaining real benefit from the group.

I tend not to publicise the blog through status updates because I am concerned that I might be clogging up my connections home page feed with repeated posts in different areas of LinkedIn.

I occasionally perform an advanced search to find specific people who might be relevant to a certain article of piece of information that I may want to share with them.

What is your favourite feature?

I think I would say my home page really, its proved to be a valuable source of relevant information.

What success (if any) have you had from using LinkedIn? 

Plenty. I can think of several clients who I originally came across on LinkedIn, some via my group or other groups, some who I have found via a search and others that I have come across in the ‘people you may know’ section and begun to engage with and over time have started to do business with them. I would never approach a potential client and directly sell to them, for me its all about a basic introduction and an invitation to connect and this gets me on their radar. We have also recruited several key staff via LinkedIn either by a direct approach or via cascading information through groups. I also received a job offer before joining here via LinkedIn.

What new features would you like to see? 

It would be cool if LinkedIn had a video chat/conferencing facility, something like Skype integrated into LinkedIn or maybe even a Skype plugin. There would need to be some good privacy controls to avoid being hassled by people but this is easily controlled on Skype so shouldn’t be a barrier. As well as individual conversations you could also set up something within a group where a time was organised for a live presentation or discussion. For example this interview could have been conducted live and others would be able to dial in and listen – all via LinkedIn

Will LinkedIn still be important in business in 2020? 

I’m really not sure, technology is a ‘fickle mistress’! Just ask MySpace or Nokia. It’s hard to know what is around the corner in social media, never mind in 8 years time! 8 years ago we didn’t have Twitter and LinkedIn was hardly known.

My concern is that LinkedIn becomes saturated by recruiters and too dominated by people who use it purely to get a job or fill a job. I think it’s a great recruitment tool but it is far more than that and I think it is important to ensure that people are still able to use it as a networking tool.

It strikes me that the key to Steve’s success with LinkedIn has been the lack of ‘selling’ he does on the site, despite being a Business Development Director!

Steve has spent time and effort to build relationships, share news, run a group community etc etc. This is typical of the actions of a good ‘Social salesperson’.

A big thanks to Steve for taking the time to answer these questions. If you feel you have an interesting LinkedIn story to tell please get in touch at mrlinkedin.uk@gmail.com

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