Don’t be put off reading this if you don’t own an iPad – there is some important information here for anyone using LinkedIn to engage with those that might be using this app (and many people are).
LinkedIn recently relaunched its iPad app, it’s not an update from the previously hopeless version that was unstable and frankly useless. This is a completely new, built from scratch app….and its really excellent!
In the UK, mobile is now responsible for 44% of visits to LinkedIn and this figure is expected to reach 50% early next year.
That 44% is based on a phone app that is nothing special and a truly terrible iPad app – imagine how much more traffic will come via mobile now that they have a really good iPad app?
This isn’t just an interesting stat, it has a fundamental impact on how we should be using LinkedIn. When users access LinkedIn via either mobile apps they are visiting at significantly different times of the day. The graph below shows the amount of visitors at different times of the day (weekdays).
The blue line represents the traditional desktop users, signing in first thing in the morning and peaking at that point but showing consistent levels of activity throughout the working hours.
The orange line represents visitors using the mobile app on their phone, the activity stays constant throughout the working day but also continues into the evening.
The most interesting line is the purple one which represents users visiting via the iPad app, lower numbers throughout the day but it then peaks late in the evening at which point it beats the other two and records the highest number of visitors at any time of the day. Presumably this happens because people relax on the couch after their evening meal and flip open their iPad!
This is a truly remarkable statistic and in my opinion, a game changer for LinkedIn users!
I have been advising delegates in my workshops for years that the most effective time of day to post a status update is first thing in the morning, this is not only when a high number of people are online but it is also the one time you know they are going to have eyes on their homepage and the stream of updates from their connections.
Now we see a massive shift towards 8-9 pm in the evening as the most active time and most of these visitors are viewing on their iPad which is designed in such a way that the update feed is most prominent (see below)
As a test I am going to publish and promote this blog at 8-9 pm initially followed by 8-9 am the next day and continue this schedule for the next few weeks to see how it makes a difference to the number of views, likes and comments.
Another important thing for everyone to know about the iPad app is that website and email links in your profile become active.
When you view a profile on the desktop version or the phone app, the links or email addresses that someone has put in their summary or work experience sections only appear as font (ie you have to copy and paste them into a browser or email)
However on the new iPad app the links now become active.
iPad App View
Again this changes my advice on the information you put in your profile, previously I was ambivalent about putting links in your summary – now its essential to have links high up in your profile.
The new app is far from perfect, LinkedIn have yet again made the decision to severely restrict its functionality, for instance you can’t send Inmails from the app (although you can from the iPhone app) and many other essential features are missing but this is clearly a policy decision rather than a faulty design. Overall I am very impressed, I will soon publish a full and detailed review but for now lets give LinkedIn a big ‘thumbs up’ for a much improved app.
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LinkedIn have announced a brand new line up of mobile apps and for the first time ever, they are worth getting excited about!
I will be reviewing the excellent new iPad app soon, this piece however is focussed on their brand new LinkedIn Intro app for the iPhone.
Firstly let me apologise to all of you who are Android or Windows mobile users (or anything else). This product is currently focussed on iOS only and because it is built into the Mail app, I am not sure when or if it will be available on other platforms – LinkedIn didn’t mention anything about this in their presentation.
Apparently the average professional spends 28% of their day dealing with email, this seems an astonishing fact at first but when you think about it you might find you can relate to it….to be honest I’m probably spending more than that in my email! Another fascinating fact revealed by LinkedIn was that more than 50% of emails are read on a mobile device these days and that number is increasing.
LinkedIn are increasingly focussed on mobile so it made sense to introduce an app that links your LinkedIn account to your email account.
In 2012 They acquired a business called Rapportive which is a Gmail plugin that shows you the latest social network updates from whoever you’re corresponding with. I have been using Rapportive for 18 months or so and found it very useful when dealing with emails at my desk but like most people I am increasing managing email on my phone so I have found I am using Rapportive less and less…..Enter LinkedIn Intro.
Intro is integrated into your Mail so that instead of an email looking like this;
It now looks like this;
The key difference as you can see is that the LinkedIn profile of the sender is now embedded into the email itself.
If you are not connected to this person there is a link (see arrow below) which gives you the option to connect. DON’T CLICK here! As with all mobile apps, LinkedIn just send the recipient the basic and unfriendly “I’d like to add you to my professional network message” which is poor practice.
However when you click on the profile link you get to see more information from that individual’s profile (see below). How cool is that?
It’s not just clever and cool, it’s really useful. How often do we receive emails from people who we don’t really know? This way we can check out more information about them which allows us to respond more effectively.
Of course this also has an effect on the sender in that it yet again proves just how important your LinkedIn profile is. If you need help with that click here.
I had forgotten how much I missed using Rapportive until I started using Intro today, its fantastic!
Unfortunately it’s not perfect, I have noticed some emails have an intro link that is so small you can’t really read it! See example below;
This above screenshot is larger than it appears on the phone and even then its difficult to read! I can only assume this is something to do with the format of the email and may be fixed in future updates, lets hope so.
So if you have an iPhone, open your browser of choice (Safari perhaps) and go to intro.linkedin.com, follow the installation instructions and once you have had a play, let me know what you think.
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