Late last week I watched a promotional video from a LinkedIn guru claiming they could ensure you came top of a LinkedIn search result, this is not the first time I have witnessed such claims so I thought I would put together this short video to reveal the truth about LinkedIn search engine optimisation.
To be fair, the search algorithm is a closely guarded secret and it keeps changing which is why I go to some lengths to regularly test what works and what doesn’t.
However, the one thing that always stays constant is that the size and relevance of your network is THE most important factor!
Keywords, skills endorsements and profile strength all play their part but they are relatively minor roles.
If it is important to you to be top (or near) of a search result then you should concentrate on building a network that gets you as close as possible (2nd tier min) to the people you wish to be found by. In addition you should ensure your keywords are listed in the following fields/sections (in order of priority);
- Job Title
- Company name (edit display name)
- Summary, experience (role description) and any other profile section.
Profile optimisation is often overrated in my opinion, it’s important for sure but people get obsessed with it. If you are a jobseeker and you want recruiters to find you its critical but for anyone else, its important but not worth losing sleep over.
I am keeping a close eye on the search algorithm (exciting stuff huh?) because I expect that skill endorsements will start to become a more important factor but as it stands they pale into insignificance as a keyword when compared to words or phrases in a headline.
I will keep you informed.
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I was driving my car to a training session, as usual I had my radio on to keep me entertained for the 3 hours I would be in the car. The presenter announced the next song and I thought “Oh no not that awful song again, why do they always play the same rubbish again and again?” so I switched channels…this time the presenter was interviewing an artist who had nothing interesting to say so I switched channels again, this time to a talk station…..they were debating whether we get our bins (garbage) emptied often enough!!
“There must be a better way!” I screamed out loud to myself. “Why am I having to listen to something that someone else chooses for me? My Tony Robbins CD has been played to death and there are only so many CD’s I can carry in my car. I needed a better solution – enter the wonderful world of Podcasts! (more…)
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LinkedIn have announced a brand new line up of mobile apps and for the first time ever, they are worth getting excited about!
I will be reviewing the excellent new iPad app soon, this piece however is focussed on their brand new LinkedIn Intro app for the iPhone.
Firstly let me apologise to all of you who are Android or Windows mobile users (or anything else). This product is currently focussed on iOS only and because it is built into the Mail app, I am not sure when or if it will be available on other platforms – LinkedIn didn’t mention anything about this in their presentation.
Apparently the average professional spends 28% of their day dealing with email, this seems an astonishing fact at first but when you think about it you might find you can relate to it….to be honest I’m probably spending more than that in my email! Another fascinating fact revealed by LinkedIn was that more than 50% of emails are read on a mobile device these days and that number is increasing.
LinkedIn are increasingly focussed on mobile so it made sense to introduce an app that links your LinkedIn account to your email account.
In 2012 They acquired a business called Rapportive which is a Gmail plugin that shows you the latest social network updates from whoever you’re corresponding with. I have been using Rapportive for 18 months or so and found it very useful when dealing with emails at my desk but like most people I am increasing managing email on my phone so I have found I am using Rapportive less and less…..Enter LinkedIn Intro.
Intro is integrated into your Mail so that instead of an email looking like this;
It now looks like this;
The key difference as you can see is that the LinkedIn profile of the sender is now embedded into the email itself.
If you are not connected to this person there is a link (see arrow below) which gives you the option to connect. DON’T CLICK here! As with all mobile apps, LinkedIn just send the recipient the basic and unfriendly “I’d like to add you to my professional network message” which is poor practice.
However when you click on the profile link you get to see more information from that individual’s profile (see below). How cool is that?
It’s not just clever and cool, it’s really useful. How often do we receive emails from people who we don’t really know? This way we can check out more information about them which allows us to respond more effectively.
Of course this also has an effect on the sender in that it yet again proves just how important your LinkedIn profile is. If you need help with that click here.
I had forgotten how much I missed using Rapportive until I started using Intro today, its fantastic!
Unfortunately it’s not perfect, I have noticed some emails have an intro link that is so small you can’t really read it! See example below;
This above screenshot is larger than it appears on the phone and even then its difficult to read! I can only assume this is something to do with the format of the email and may be fixed in future updates, lets hope so.
So if you have an iPhone, open your browser of choice (Safari perhaps) and go to intro.linkedin.com, follow the installation instructions and once you have had a play, let me know what you think.
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This is an update to my previous post ‘How Important is your LinkedIn Profile?’
LinkedIn recently announced that they had reached over 200 million members, this coupled with the fact they have bypassed the 11 million mark in the UK reinforces the view that LinkedIn is now a pretty mainstream business tool in the UK.
It is for this reason that I believe your LinkedIn profile is more important than ever.
If you wish to grow an effective network, win more business or be spotted for that next exciting job opportunity then you need to ensure that your online presence is impressive and that you are creating the right first impression.
When someone looks for you online (directly on LinkedIn or even via Google), what do they make of you?
- Can they see what you look like? (They won’t remember you if they can’t)
- Is it clear from your headline exactly what you do and what you offer them?
- Is it easy to make contact with you?
- Can they see your full profile?
- Do they know anyone that knows you?
- Can they see impressive testimonials from people that are just like them?
- Will they find you via keyword searching?
These questions and many more are answered in this online tutorial. Over two hours of screen video capture explaining every single section of your profile in great detail.
This tutorial has been updated to incorporate the new changes made by LinkedIn to profiles at the end of 2012.
Order your copy here
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